22apr12:00 pm1:00 pmVirtual EventDigital Marketing Master Class with Elissa Fink12:00 pm - 1:00 pm

Event Details

Why do 84% of digital transformation projects fail? Every company has accelerated its digital transformation in the past year and it’s not slowing down! Are you a marketing leader who is required to be resilient, flexible and deliver on your goals? How do you navigate this new terrain? 

Elissa Fink was Tableau Software’s CMO for over 11 years and retired at the end of 2018. She is credited with driving marketing strategy and execution through all stages of growth, taking Tableau Software from a small startup with ~$5 million in revenue to a publicly held industry leader with over $1 billion in revenue. Now, she serves on public, private, and not-for-profit boards, including Talend (NASDAQ: TLND), Qumulo, Pantheon, and Intellimize. She also teaches graduate marketing and communications courses at the University of Washington.

Here’s what we’ll focus on during the webinar:

  • Digital transformation beyond the buzzword
  • Where marketing leaders should start and how to prioritize their approach
  • Letting go of the traditional lines we've drawn around marketing
  • Pragmatic optimistic best practices and the possibilities of digital transformation

Elissa has real-world experience about what works and what doesn’t with digital transformation and we are honored to have her share her wisdom with us.

This webinar will be an informative 30-minute conversation where Lisa Hufford will be interviewing Elissa to share her insights and 15 minutes of Q&A.

Feel free to share this event with your network and bring your questions as we will have time at the end for Elissa to answer.

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(Thursday) 12:00 pm - 1:00 pm


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