One of our newer clients, a top leader in the video game industry, is looking to add an experienced performance marketing leader to its cross-product Paid Media team. We need someone who is a builder and problem-solver, ready to tackle new challenges by creating solutions that have never been done before in the User Acquisition industry. The ideal candidate knows the advertising ecosystem deeply enough to not only take full advantage of all its tools and strengths, but to understand and innovate past its fundamental flaws. In this role you will lead media strategy for one or more of their first party titles, working with marketing, creative, analytics, and product teams to drive growth and improved engagement through paid and organic channels.
Location: Remote (United States)
Dates: June 15, 2022– December 15, 2022, with possible extension
Hours: Full Time - 40 hours per week
Deliverables:
- Paid media strategy and campaign execution across PC, mobile, and console games
- Privacy-first measurement and attribution
- Working with engineers and analysts to build in house systems for reporting and programmatic optimization
- Funnel optimization
- Spearheading new ways of problem-solving for growth and retention utilizing quantitative and creative methods
- Building in house multi-variate testing for ads
- Working with the game and marketing teams to build out marketing plans and campaigns for key initiatives
- Ad partner management--including a hands-on approach, working with partners to test new things and push what is possible
Desired Qualifications:
- 3-5 years’ experience executing paid media campaigns and an expert buying through at least one of the following ad partners: Facebook/Instagram, Google, TikTok, mobile ad networks, DSPs
- Bonus if they have experience with: Snapchat, Twitter, GDN, Xbox, or Sony
- Experience in digital media, preferably within the games industry across PC, mobile, and console verticals with an excess of 4 years of directly relevant experience
- Demonstrated ability to communicate performance to a diverse internal audience of executives, creatives, and engineers; with clarity and data accuracy
- Full understanding of UA attribution: how it works, attribution logic/models, all types of fraud, and data privacy
- Experience running global campaigns, including insights and optimization based on different countries and cultures
- Have designed and built an automated solution that made a significant impact on company KPIs
- Have pioneered new products and optimization methods with ad partners
- Extensive practical experience running self-service and managed UA including search, social, programmatic, influencer; non-digital a bonus
- Demonstrated negotiation skills
- Experience designing, running, and reporting creative tests
- Experience doing UA worldwide, knowing the channel, creative, and bidding nuances of each major region
- Experience in Excel, Tableau; SQL and query skills a bonus
- Experience building teams and working independently
About Simplicity
From strategy to execution, Simplicity Consulting is the preferred marketing and business consultancy for the new world of work. We help companies accelerate growth, add a fresh perspective, and increase capacity—at the speed of business—with access to our curated community of marketing, communications, and business operations experts.
Simplicity is a five-time Inc. 5000 honoree as one of the fastest-growing private companies in America and has been recognized as one of Washington’s largest women-owned companies by Puget Sound Business Journal. Female-founded and -run, we’re committed to helping everyone thrive in today’s workplace.
Equal opportunity employer
Simplicity is committed to creating a diverse, inclusive, and supportive environment and is proud to be an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, age, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
Benefits
- Health: Medical (HSA or PPO) and Vision
- Voluntary Insurances: Dental, Disability, Life, and AD&D
- 401K with employer match
- Unlimited PTO
- Paid holidays
