How Marketers Can Lead The Digital Transformation With Dr. Sandeep Krishnamurthy, Dean At UWB

The Covid-19 pandemic has accelerated the digital transformation of every business function and industry. It has affected marketing by shifting customer experience from physical to virtual spaces (think Zoom Yoga classes), integrating #technology processes into retailscapes (e.g., touchless retailing), and by creating new possibilities for delivering value to the customer through the use of analytics and robotic process #automation.

Dr. Sandeep Krishnamurthy, Ph.D., Dean of the School of Business at UW Bothell, and Simplicity's Erica Bueno (UWB School of Business Alumna) discuss:

  • How marketers can lead the digital transformation in a post-pandemic world
  • The role of diversity, equity, and inclusion in creating an effective digital blueprint
  • The impact of investing in your digital marketing and business analytics skills