This post was originally published by Lisa Hufford on LinkedIn.
It’s #WorkFromAnywhere Week (thanks for the head’s up, Career Contessa), which is as good a time as any to talk about remote work.
In this business, I spend a lot of time talking with leaders and hiring managers about the future of work. And for so many of them, enabling and managing a remote workforce is a big, scary unknown.
But here’s the thing: Remote work isn’t scary. And it isn’t any different than on-site work. The same management principles apply in the office and remotely—they're just heightened with a remote workforce. I’ll dig into why. But first, the data:
Remote work is on the rise. It’s grown 91% in the last 10 years, and 159% over the last 12 years. As of 2019, nearly 70% of companies allow remote work and 16% are fully remote. In fact, 75% of all highly-skilled freelancers already work remotely. (75%!) And 73% of all teams will have remote workers by 2028.
Gone are the days of the 9-5 sitting at your desk and having your manager hover over you. What has emerged is a fluid culture, one that embraces flexibility and favors the self disciplined, with perks for both employers and employees.
We all know why people want to work remotely. They’re tired of wasting time commuting, want to lower their carbon footprint, desire flexibility to fit it all in, all enabled by great technology tools to “feel” like you are in the office.
Every manager I talk to wants access to the best talent and increasingly the best talent demands flexible, high impact work. It’s a win-win!
I built my business because of my personal desire to work mostly remote in 2006. Since then, it’s proven to be more than a passing trend: Employers must embrace the remote workforce or be left in the dust.
13 years ago, I left my job at Microsoft after the birth of my second son. I still wanted to do impactful work, but I wanted the flexibility to spend meaningful time with my family. I was tired of traditional office hours and spending time in airports with my breast pump in tow.
I found that not only did I like working remotely, I loved it! I was more productive and focused. I didn’t have to waste time fighting traffic. And I was able to balance my time and priorities in a way that worked for me and my family. And my clients loved my work because my only focus was solving their big problem. I didn’t have the day to day distractions and meetings all day like they did. I loved being their secret weapon and providing plans and strategies to drive their business.
Over the years, I’ve talked to so many women who have the same story. And that’s what our business model is based on: enabling talented professionals to work (mostly) remotely while helping managers get business-critical work done. I love that we can help people work however they want without compromising on quality.
At the Geekwire Summit this week, Auth0 CEO Eugenio Pace was asked about maintaining culture and managing his mostly remote workforce. He answered that it’s largely the same as a traditional office culture—remote work simply surfaces problems that can remain hidden in a typical face-to-face environment. What becomes of utmost importance in a remote environment is clear, deliberate communication of goals and tasks and a bias toward hiring people who don’t just diagnose problems, but present solutions, too.
I couldn’t agree more.
In my years of experience enabling marketing and sales leaders with remote employees, I’ve learned a lot about making remote work work. And the bottom line is this: It’s not scary or a completely new way of doing business.
Remote work is still just work. It’s about business goals and people. And it’s grounded in setting clear expectations and rules of engagement at the onset.
If these sound like just being a good manager—they are! However, these best practices are even more important when dealing with remote workers.
Want more support? Check out our on-demand remote work webinar with our founder and CEO, Lisa Hufford, and remote work experts Monica McNeil, Mary Cronkhite-Johns, Maura Donaghey, and Hai Duong, for a real talk on how to thrive in the new world of work.