The Post Experience Economy: A Mini Marketing Course With Dr. Sandeep Krishnamurthy, Dean At UWB

The service economy as we know it was upended by COVID, giving way to the post-experience economy—and a fundamental reshaping of how we buy, consume, interact, engage, and market. It’s a landscape where the home transforms to the command center, and the customer is firmly in control. Marketers must shift to hyper-focused targeting to give the customer exactly what they want, when they want it.  

In this webinar, we explore how customer behavior is changing the economic landscape and how marketers need to pivot their marketing strategy to be successful in 2021 and beyond.  

What you will learn: 

• Introduction of The Post-Experience Economy
• A short breakout session questions for discussion
• The Post-experience audit, Pivoting your marketing  
• Poll questions with insightful takeaways
• What will life be like in the post-experience economy in your current role?  
• What is the one word that you would use to describe the post-experience marketplace? 
• Conclusion and bonus take-away sheets.  

Presented by Dr. Sandeep Krishnamurthy, Dean of the School of Business at UW Bothell.  

Hosted by Lisa Hufford, Founder & CEO, Simplicity Consulting, Inc.