Paid Media 101

Learn the basics of Paid Media from Simplicity Consultant (and Paid Media Expert) Kate Sojda! What's paid media and why should you care? Kate shares her experience and gives a fantastic overview of the marketing funnel, paid media channels, understanding your audience, and measuring success.

About the speaker:

Kate Sojda is an integrated marketing professional with over 16 years of experience in content marketing, program management, and directing inspiring digital marketing campaigns.

From ideation to execution, Kate brings an audience-centric focus to storytelling and digital communications, and her strong emphasis on customer service continually delights her clients. With a background in project management and an eye for detail and analysis, Kate is always redefining and streamlining processes and procedures for efficiency and productivity.

Kate enjoys traveling, playing soccer, hiking with her dog, spending time with family and friends, and volunteering for causes she cares about.

Specialties: Content and creative strategy, paid media, product marketing, content marketing, digital consulting, internal communications, program and project management, operations, vendor management, project scope and budget creation, timeline creation and management, and creation of a work breakdown structure (WBS).

Want to learn more about paid media? Connect with Kate on LinkedIn!

The Post Experience Economy: A Mini Marketing Course With Dr. Sandeep Krishnamurthy, Dean At UWB

The service economy as we know it was upended by COVID, giving way to the post-experience economy—and a fundamental reshaping of how we buy, consume, interact, engage, and market. It’s a landscape where the home transforms to the command center, and the customer is firmly in control. Marketers must shift to hyper-focused targeting to give the customer exactly what they want, when they want it.  

In this webinar, we explore how customer behavior is changing the economic landscape and how marketers need to pivot their marketing strategy to be successful in 2021 and beyond.  

What you will learn: 

Presented by Dr. Sandeep Krishnamurthy, Dean of the School of Business at UW Bothell.  

Hosted by Lisa Hufford, Founder & CEO, Simplicity Consulting, Inc. 

How To Execute An Insanely Awesome Digital Marketing Campaign

Get a leg up on how to execute digital campaigns that drive results.

As consumers shift more and more to a digital world, companies must use technology to improve performance, expand reach, optimize and operationalize infrastructures, and find new ways to connect with audiences. Every step we take, every dollar spent, must lead to intentional results.

In this (on-demand) webinar, led by Simplicity founder & CEO, Lisa Hufford, and featuring digital marketing experts, Cassandra Douglas and Sydney Tanner, you'll learn how to build an insanely awesome marketing campaign in 2020, including pro tips from strategy to execution, and what not to do when executing marketing campaigns that drive results.

You'll learn how to:

  1. Use our repeatable & scalable framework to plan and execute winning digital campaigns
  2. Identify key digital marketing metrics for your business
  3. Optimize tools, processes, and capabilities to make them work for you
  4. Utilize data analytics to create lucrative advertising campaigns