Academic articles
Harvard Implicit Bias Test:
https://implicit.harvard.edu/implicit/takeatest.html
Underrepresented Groups (URG):
Lisa Hufford, Founder and CEO of Simplicity Consulting, and author of, “Be you: Five Steps to Ignite your Personal Brand,” shares her proven tips to building a well-rounded personal brand Watch this training to recognize your strengths, spark that lightbulb moment, boost your confidence, and set yourself on a path of finding and landing the work you love, as a consultant.
In this live presentation, Julie Schaller, Career Growth Coach, discusses how to promote your personal brand effectively on LinkedIn, your resume, and on your digital portfolio. Landing exciting projects as a consultant happens when you consistently tell your personal brand story often and everywhere. And this presentation will show you how to do just that! Julie Schaller will walk you through: • How to create brand integrity across your resume, LinkedIn, and pitch • 10 ways to communicate your personal brand through your LinkedIn profile • 5 ways to communicate your personal brand through your resume
Research shows that 70-85% of jobs are found through networking. Approach networking the wrong way, and it’s a complete waste of time. Do it right, and doors open with very little effort. Discover how to demystify the process, activate your relationships, and flip any angst you feel into a sense of confidence and direction. Whether you’re looking for tips on how to grow your contacts or you’re rolling off a project and looking for the next one, activating your network is the single most effective way to find work. In this training, you'll learn what to say when contacting your network, and what to say when you’re in the meeting. You'll receive empowered coaching principles to break through the most common fears. The goal? Build confidence and skill in telling your network about the work you love to do!
What do successful marketing campaigns from leading brands like Hallmark, Progressive, and Noom have in common? They all use the power of storytelling to captivate, connect, and convert. Whether you run a small business, a non-profit organization, or a corporate enterprise, injecting stories into your marketing content is a surefire way to successfully move leads through the sales or fundraising cycle. This thought-provoking presentation will:
Why do 84% of digital transformation projects fail? Every company has accelerated its digital transformation in the past year and it’s not slowing down! Are you a marketing leader who is required to be resilient, flexible, and deliver on your goals? How do you navigate this new terrain? Elissa Fink was Tableau Software’s CMO for over 11 years and retired at the end of 2018. She is credited with driving marketing strategy and execution through all stages of growth, taking Tableau Software from a small startup with ~$5 million in revenue to a publicly held industry leader with over $1 billion in revenue. Now, she serves on public, private, and not-for-profit boards, including Talend (NASDAQ: TLND), Qumulo, Pantheon, and Intellimize. She also teaches graduate marketing and communications courses at the University of Washington.
The Covid-19 pandemic has accelerated the digital transformation of every business function and industry. It has affected marketing by shifting customer experience from physical to virtual spaces (think Zoom Yoga classes), integrating #technology processes into retailscapes (e.g., touchless retailing), and by creating new possibilities for delivering value to the customer through the use of analytics and robotic process #automation. Dr. Sandeep Krishnamurthy, Ph.D., Dean of the School of Business at UW Bothell, and Simplicity's Erica Bueno (UWB School of Business Alumna) discuss:
This conversation is hosted by Simplicity Consulting’s Founder and CEO, Lisa Hufford, and will cover the following questions:
Lisa Hufford, founder, and CEO at Simplicity Consulting facilitated a discussion with Jodi-Ann Burey and Ekin Yasin, on LinkedIn Live on September 3rd, 2020. The topic? How professionals in marketing, communication, and HR can play an active role in creating messages and business practices that are anti-racist.
**This LinkedIn Live was an introduction to the collective three-part anti-racism learning series titled, Transforming Silence into Action, designed by Jodi-Ann Burey and produced by the University of Washington Communication Leadership graduate program and Simplicity Consulting in September 2020. Check out the full event transcript: Transforming Silence into Action: An Anti-Racism Learning Series for Communication & Marketing Professionals
Knowing how to communicate effectively is not only a required life skill, it’s a competitive advantage. This is especially true in the virtual world. This powerful and highly applicable presentation uses the Myers-Briggs personality type framework to help you understand your communication style, how your style relates to your clients and coworkers - and provides insights to overcome the most common communication challenges.