Resource Library

We believe in continual learning and professional development, so we've worked with our headquarters staff, our consultants, and our collaborative partners to develop these resources for you - choose your own adventure!

Personal Brand
Storytelling & Marketing
Workplace Culture

Playlist

Define your personal brand - How to stand out in the new world of work with Lisa Hufford (53 min)

During this LinkedInLive, Lisa Hufford, Founder and CEO of Simplicity Consulting, and author of, “Be you: Five Steps to Ignite your Personal Brand,” shared her proven tips to building a well-rounded personal brand and answered questions in real-time. Watch this training to recognize your strengths, spark that lightbulb moment, boost your confidence, and set yourself on a path of finding and landing the work you love, as a consultant. You’ll learn: • What is a personal brand • The 5-steps to ignite your personal brand • Why you need a personal brand statement and how to build one

Learn how to tell your personal brand story consistently (36 min)

In this live presentation, Julie Schaller, Career Growth Coach, discusses how to promote your personal brand effectively on LinkedIn, your resume, and on your digital portfolio. Landing exciting projects as a consultant happens when you consistently tell your personal brand story often and everywhere. And this presentation will show you how to do just that! Julie Schaller will walk you through: • How to create brand integrity across your resume, LinkedIn, and pitch • 10 ways to communicate your personal brand through your LinkedIn profile • 5 ways to communicate your personal brand through your resume

Mastering the networking conversation with Julie Schaller (18 min)

Research shows that 70-85% of jobs are found through networking. Approach networking the wrong way, and it’s a complete waste of time. Do it right, and doors open with very little effort. Discover how to demystify the process, activate your relationships, and flip any angst you feel into a sense of confidence and direction. Whether you’re looking for tips on how to grow your contacts or you’re rolling off a project and looking for the next one, activating your network is the single most effective way to find work. In this training, you'll learn what to say when contacting your network, and what to say when you’re in the meeting. You'll receive empowered coaching principles to break through the most common fears. The goal? Build confidence and skill in telling your network about the work you love to do!

Playlist

1. High Impact Sales Storytelling: 3 Must-tell Stories to Get More "Yeses", Featuring Erin Sanchez

What do successful marketing campaigns from leading brands like Hallmark, Progressive, and Noom have in common? They all use the power of storytelling to captivate, connect, and convert. Whether you run a small business, a non-profit organization, or a corporate enterprise, injecting stories into your marketing content is a surefire way to successfully move leads through the sales or fundraising cycle. This thought-provoking presentation will:

  • Teach you what strategic storytelling is and why it matters
  • Identify how to use stories in different phases of the sales funnel
  • Equip participants with real-world applications of effective storytelling
  • Inspire you to find your unique sales stories
  • Enable you to connect with your target audience, capture qualified leads, and close more sales

2. Digital Marketing Master Class with Elissa Fink, Marketing & Technology Leader

Why do 84% of digital transformation projects fail? Every company has accelerated its digital transformation in the past year and it’s not slowing down! Are you a marketing leader who is required to be resilient, flexible, and deliver on your goals? How do you navigate this new terrain? Elissa Fink was Tableau Software’s CMO for over 11 years and retired at the end of 2018. She is credited with driving marketing strategy and execution through all stages of growth, taking Tableau Software from a small startup with ~$5 million in revenue to a publicly held industry leader with over $1 billion in revenue. Now, she serves on public, private, and not-for-profit boards, including Talend (NASDAQ: TLND), Qumulo, Pantheon, and Intellimize. She also teaches graduate marketing and communications courses at the University of Washington.

3. How marketers can lead the digital transformation with Dr. Sandeep Krishnamurthy, Dean of the UW Bothell School of Business

The Covid-19 pandemic has accelerated the digital transformation of every business function and industry. It has affected marketing by shifting customer experience from physical to virtual spaces (think Zoom Yoga classes), integrating #technology processes into retailscapes (e.g., touchless retailing), and by creating new possibilities for delivering value to the customer through the use of analytics and robotic process #automation. Dr. Sandeep Krishnamurthy, Ph.D., Dean of the School of Business at UW Bothell, and Simplicity's Erica Bueno (UWB School of Business Alumna) discuss:

  • How marketers can lead the digital transformation in a post-pandemic world
  • The role of diversity, equity, and inclusion in creating an effective digital blueprint
  • The impact of investing in your digital marketing and business analytics skills

Playlist

Creating a Culture of Coachability with Patricia Burgin

This conversation is hosted by Simplicity Consulting’s Founder and CEO, Lisa Hufford, and will cover the following questions:

  • What does coachability mean?
  • How coachability and mental health are connected?
  • How does a manager create a culture of coachability?
  • How can an employee increase their coachability?

Transforming silence into action: Navigating racial microaggressions

Lisa Hufford, founder, and CEO at Simplicity Consulting facilitated a discussion with Jodi-Ann Burey and Ekin Yasin, on LinkedIn Live on September 3rd, 2020. The topic? How professionals in marketing, communication, and HR can play an active role in creating messages and business practices that are anti-racist.

**This LinkedIn Live was an introduction to the collective three-part anti-racism learning series titled, Transforming Silence into Action, designed by Jodi-Ann Burey and produced by the University of Washington Communication Leadership graduate program and Simplicity Consulting in September 2020. Check out the full event transcript: Transforming Silence into Action: An Anti-Racism Learning Series for Communication & Marketing Professionals

Webinar - Remote Work: Staying connected while staying apart

At the beginning of the pandemic, 88% of companies asked employees to work remotely to “flatten the curve” of COVID-19’s spread. While remote work is both our current reality and the future of work, it's not always easy. This panel discussion includes Lisa Hufford,  Monica McNeal, Mary Cronkhite-Johns, Maura Donaghey, and Hai Duong - get the remote work real-talk you need to survive and thrive while working from home!

3. Breaking through communication barriers with Julie Schaller

Knowing how to communicate effectively is not only a required life skill, it’s a competitive advantage. This is especially true in the virtual world. This powerful and highly applicable presentation uses the Myers-Briggs personality type framework to help you understand your communication style, how your style relates to your clients and coworkers - and provides insights to overcome the most common communication challenges.

4. Communication tips for resolving workplace conflicts with Julie Schaller

  • In this training, Julie shares pro tips on overcoming communication conflicts in the workplace:
  • Get a greater understanding of the psychology: why the conflict occurs
  • Learn pro tips to resolve the conflicts with your colleagues and boss
  • Understand how to preempt the most common (virtual) workplace conflicts

Breaking through communication barriers with Julie Schaller

Knowing how to communicate effectively is not only a required life skill, it’s a competitive advantage. This is especially true in the virtual world. This powerful and highly applicable presentation uses the Myers-Briggs personality type framework to help you understand your communication style, how your style relates to your clients and coworkers - and provides insights to overcome the most common communication challenges.

4. Communication tips for resolving workplace conflicts with Julie Schaller

  • In this training, Julie shares pro tips on overcoming communication conflicts in the workplace:
  • Get a greater understanding of the psychology: why the conflict occurs
  • Learn pro tips to resolve the conflicts with your colleagues and boss
  • Understand how to preempt the most common (virtual) workplace conflicts

Communication tips for resolving workplace conflicts with Julie Schaller

  • In this training, Julie shares pro tips on overcoming communication conflicts in the workplace:
  • Get a greater understanding of the psychology: why the conflict occurs
  • Learn pro tips to resolve the conflicts with your colleagues and boss
  • Understand how to preempt the most common (virtual) workplace conflicts