Paid Media 101

Learn the basics of Paid Media from Simplicity Consultant (and Paid Media Expert) Kate Sojda! What's paid media and why should you care? Kate shares her experience and gives a fantastic overview of the marketing funnel, paid media channels, understanding your audience, and measuring success.

About the speaker:

Kate Sojda is an integrated marketing professional with over 16 years of experience in content marketing, program management, and directing inspiring digital marketing campaigns.

From ideation to execution, Kate brings an audience-centric focus to storytelling and digital communications, and her strong emphasis on customer service continually delights her clients. With a background in project management and an eye for detail and analysis, Kate is always redefining and streamlining processes and procedures for efficiency and productivity.

Kate enjoys traveling, playing soccer, hiking with her dog, spending time with family and friends, and volunteering for causes she cares about.

Specialties: Content and creative strategy, paid media, product marketing, content marketing, digital consulting, internal communications, program and project management, operations, vendor management, project scope and budget creation, timeline creation and management, and creation of a work breakdown structure (WBS).

Want to learn more about paid media? Connect with Kate on LinkedIn!

Stand Out on LinkedIn!

Stay relevant on LinkedIn: Learn how to create and optimize your "About" section for maximum impact!

About the speaker:
Mary Alex (she goes by her initials M-A) “early-retired” from Microsoft/LinkedIn in 2021 where she worked for the last 6 years. Her first role at Microsoft was as a “Community Development Specialist” and then, as a “LinkedIn Ambassador” for two. During her employment, M-A delivered LinkedIn skill sets at diverse public-speaking events and online webinars, where she taught different classes to effectively use the platform from a strict data and AI-driven perspective. During her final two years at Microsoft, M-A served as an Account Executive in both the philanthropies and commercial sectors of the business.

Prior to Microsoft and for twenty years, M-A worked in the nonprofit/philanthropy sector raising operating budgets, managing charities’ social media and marketing, and conducting program management from start-up stage to financial sustainability. A recent engagement was for the Dave Matthews Band’s Foundation (the singer), where she helped the band members to strategically invest their philanthropy assets in hundreds of nonprofits.

M-A now resides outside of the Metro DC area in Charlottesville, VA and has her own boutique consulting firm "Be All LinkedIn". Her sweet spot for her consulting practice is helping "seasoned" professionals to recraft their profiles in a more contemporary voice to combat ageism. She also consults with nonprofits to maximize their use of the platform, small to medium-sized businesses, and individuals who want to change entire sectors to reinvent themselves on their LinkedIn profiles.

Want to make sure your profile is up to par? Connect with MA on LinkedIn!

Personal Brand Resources

We've created and curated some incredible resources for creating, staying true to, and leveraging your personal brand.

First, you'll learn how to create and activate your personal brand with Lisa Hufford. Then, Julie Schaller will teach you how to tell that brand story consistently, how to master the networking conversation, and how to Voice your Value! Finally, superstar consultants Sydney Davis and Imani Postal share some of their personal brand tips.

Voice your Value with Julie Schaller

This training is designed to help you overcome imposter syndrome or uncertainty of how to articulate yourself. You’ll learn the steps and skills of what to say and how to say it so that you can move forward professionally and communicate yourself with confidence, credibility and clarity.

Walk away with:

About the speaker:

Julie Schaller is President & CEO of Julie Schaller Career Growth Coaching. Prior to coaching, Julie spent 12 years at Microsoft in business leadership roles and 3 years as a consultant. She understands the challenges busy professionals face. Her client list includes Microsoft, Nordstrom, Facebook, Amazon, T-Mobile, Simplicity Consulting, and many others. Julie is a Professional Certified Coach (PCC) through the International Coach Federation and holds certifications in Myers-Briggs and Personal Branding. Julie was part of the original Simplicity Consulting team and continues to support Simplicity as coach and trainer. Contact Julie.

Demystifying Pivot Tables with Christopher Goebel

Download the presentation and sample data to follow along and create Pivot Tables alongside Christopher!

This training is designed to:

  1. Break down the myth that pivot tables are:
    • Scary,
    • Require a lot of technical knowledge
  2. Pique your curiosity  
  3. Build Your Confidence

About the speaker:

Christopher Goebel is an innovative and results oriented marketing and channel development executive. With +20 years of experience, he has a proven track record of delivering high impact strategies for clients in diverse industries including: SaaS, Big Data & BI, the Internet of Things (IoT), and Cloud Computing.

Connect with Christopher on LinkedIn!

Setting the Right Tone with Clients

Learn how to set the right tone with your clients! Place your confidence front and center when you're interacting with and showing up for your clients and stakeholders.

About the speaker:

WHO I AM
I am an editor who is passionate about well-written and error-free material that provides the reader with the information they need.

WHAT I DO
I am careful to construct logical, readable content to convey clear meaning for better understanding. I continually improve my approach to reaching audiences and engaging them in the topic.

WHERE I SEE MYSELF
I aspire to use my editing and writing skills and my project management experience to steer organizational and independent endeavors to successful conclusions.

WHAT SETS ME APART
Contrary to texting and tweeting abbreviations, I opt for complete sentences with proper punctuation, spelling, and grammar. I polish and refine the written word so that my audiences have an enjoyable reading experience.

A BIT MORE
I have experience writing and editing for a variety of products and people, including modems, machine tools, commercial embroidery, employee communications, tax and accounting software, and fitness. I am capable of planning, managing, and executing efforts that achieve a desired outcome. I enjoy conquering a learning curve and becoming proficient in subject areas related to work and personal interests.

CONNECTING THE DOTS
Researching, collaborating, writing, and editing make my world go round. I have excellent communication and interpersonal skills that lead to successful outcomes with cross-functional teams and upper management. I can serve as a leader or a member of project teams. My work and life experiences have made me a good multi-tasker and problem solver.

Connect with Michelle on LinkedIn!

Mastering the Networking Conversation, Featuring Julie Schaller

Research shows that 70-85% of jobs are found through networking.

Approach networking the wrong way, and it’s a complete waste of time. Do it right, and doors open with very little effort. Discover how to demystify the process, activate your relationships, and flip any angst you feel into a sense of confidence and direction.

Whether you’re looking to grow your contacts or you’re rolling off a project and looking for the next one, activating your network is the single most effective way to find work. In this 15-minute training, you'll learn what to say when contacting your network and how to have strategic conversations with your contacts. You'll receive empowered coaching principles to break through the most common fears. The goal? Build confidence and skill in telling your network about the work you love to do!

About the speaker:

Julie Schaller is President & CEO of Julie Schaller Career Growth Coaching. Prior to coaching, Julie spent 12 years at Microsoft in business leadership roles and 3 years as a consultant. She understands the challenges busy professionals face. Her client list includes Microsoft, Nordstrom, Facebook, Amazon, T-Mobile, Simplicity Consulting, and many others. Julie is a Professional Certified Coach (PCC) through the International Coach Federation and holds certifications in Myers-Briggs and Personal Branding. Julie was part of the original Simplicity Consulting team and continues to support Simplicity as coach and trainer. Contact Julie.

To learn more about mastering the art of networking, check out "6 ways to work your network to thrive as a consultant" by Simplicity Consulting's Founder & CEO, Lisa Hufford.

Work Your Network to Get Work, Featuring Al Stelly, Simplicity Consultant

Al Stelly is a successful consultant and project manager with extensive experience in retail sales and operations, leadership development, and visual merchandising execution.

In this conversation with Carrie Morris, Simplicity Consulting's VP of marketing, operations, and client services, Al talks about the importance of networking to thrive as a consultant and shares some practical tips for getting started.

Al spent several years as a full-time employee in the enterprise world before transitioning to consulting. As such, he understands the power of building thoughtful connections in his career.

"In the time of need, I can call on [my connections] to either provide a recommendation, provide direct feedback on opportunities that I have, and this approach has helped me learn quite a bit as a professional to be able to get where I am today, for sure."

-Al Stelly

You’ve got to network to get work!

Tune in to watch Al's practical tips for working your network.

For more practical ways to succeed in the world of consulting, check out "6 ways to work your network to thrive as a consultant" by Simplicity Consulting's Founder & CEO, Lisa Hufford.

Thriving In The Future Of Work, Featuring Mary Cronkhite Johns, Simplicity Consultant

We are excited to introduce you to Mary Cronkhite Johns, a senior business management consultant for the technology industry.

Mary is an expert consensus builder, collaborator, and communicator. Here, she sits down with Simplicity Marketing VP, Carrie Morris to talk about the Future Of Work. Thank you, Mary, for sharing your voice and expertise with this audience.

Learn How To Tell Your Personal Brand Story Consistently With Julie Schaller, Career Growth Coach

Career Growth Coach, Julie Schaller, teaching about personal brand.

In this live presentation, Career Growth Coach, Julie Schaller, discusses how to tell your personal brand story effectively on LinkedIn, your resume, and on your digital portfolio.

Landing exciting projects as a consultant happens when you consistently tell your personal brand story often and everywhere. And this presentation will show you how to do just that!

Julie Schaller will walk you through:

In January, we talked about the importance of defining your personal brand. Now, Julie Schaller will show you how to put it into action in this workshop hosted by Simplicity Founder & CEO, Lisa Hufford.

Bonus: Build your personal brand story

Email Julie to get these resources: julie@empowercoaching.com

Download The Personal Brand Playbook

In the new world of work, a clear, compelling personal brand is more important than ever. Get the tools to define & share your unique brand with confidence & clarity.

Own your brand. Own your life
The Personal Brand Playbook will give you the tools to define and share your unique personal brand—giving you the confidence and clarity you need to succeed.

Start building your personal brand today with these free resources:

The Personal Brand Playbook will guide you through defining:
What is a personal brand?
Why do you need a personal brand?
The 5 steps to building your personal brand

Defining your personal brand comes down to discovering your own gifts, skills, and talents and being able to articulate them with confidence.

The Personal Brand Playbook will help you confidently stand out from the crowd and position yourself for success—whatever that means for you.