What do successful marketing campaigns from leading brands like Hallmark, Progressive, and Noom have in common? They all use the power of storytelling to captivate, connect, and convert. Whether you run a small business, a non-profit organization, or a corporate enterprise, injecting stories into your marketing content is a surefire way to successfully move leads through the sales or fundraising cycle.

This thought-provoking presentation will:

• Teach you what strategic storytelling is and why it matters
• Identify how to use stories in different phases of the sales funnel
• Equip participants with real-world applications of effective storytelling
• Inspire you to find your unique sales stories
• Enable you to connect with your target audience, capture qualified leads, and close more sales

Or maybe you're just looking to improve your persuasion skills so you can have your voice heard in meetings and sell your ideas via presentations -- this talk is for you, too!

Get Erin's free guide to humanizing your brand with storytelling.

About the speaker:

Erin Sanchez is a writer, speaker, and educator on a mission to help individuals and organizations leverage the power of strategic storytelling in their brand messaging. Drawing on 15+ years of experience in marketing and communications, Erin brings a unique skillset and perspective to every talk, training, and client engagement. To learn more about Erin and her work, visit candidbranding.co.