Paid Media 101

Learn the basics of Paid Media from Simplicity Consultant (and Paid Media Expert) Kate Sojda! What's paid media and why should you care? Kate shares her experience and gives a fantastic overview of the marketing funnel, paid media channels, understanding your audience, and measuring success.

About the speaker:

Kate Sojda is an integrated marketing professional with over 16 years of experience in content marketing, program management, and directing inspiring digital marketing campaigns.

From ideation to execution, Kate brings an audience-centric focus to storytelling and digital communications, and her strong emphasis on customer service continually delights her clients. With a background in project management and an eye for detail and analysis, Kate is always redefining and streamlining processes and procedures for efficiency and productivity.

Kate enjoys traveling, playing soccer, hiking with her dog, spending time with family and friends, and volunteering for causes she cares about.

Specialties: Content and creative strategy, paid media, product marketing, content marketing, digital consulting, internal communications, program and project management, operations, vendor management, project scope and budget creation, timeline creation and management, and creation of a work breakdown structure (WBS).

Want to learn more about paid media? Connect with Kate on LinkedIn!